On-Brand Behavior

A brand or a company image is influenced not only by its products or marketing communication but also by the behavior of its representatives. Employees are ambassadors for their corporations – 24 hours a day, seven days a week, for the benefit of the company or to its disadvantage.

With this seminar companies can ensure that employees are aware of their significant role. That they are aware of the uniqueness of their specific brand promise and that their behavior is in line with the targeted positioning. This seminar is tailormade based on the input of the marketing, branding and/or HR department

Contents

  • Behavior and appearance in order to strengthen the company image
  • How to transform abstract brand values into specific behavior
  • How to make brand identity a tangible experience in direct contact with clients